Why Most eCommerce Businesses Struggle After Launch – And How to Avoid the Pitfalls

After an exciting eCommerce launch, many businesses face a significant drop in performance. This is often due to a combination of factors, such as lack of in-depth market research, ineffective marketing strategies, poor customer experience, and overconfidence in early success. Without a sustainable marketing plan, consistent branding, and attention to customer satisfaction, businesses quickly lose their momentum. Additionally, cash flow problems and budgeting errors can prevent reinvestment into growth. To avoid these pitfalls, eCommerce businesses must continuously adapt, innovate, and refine their approach, ensuring long-term success and customer loyalty.