Have you noticed something changing lately in the way people shop? Scrolling through TikTok, double tapping on an Instagram post, seeing something cool, swiping up, and buying it right there no detours through storefronts, no complex checkout flows. That’s social commerce, and 2025 is shaping up to be the year it finally becomes the dominant force in ecommerce.
For brands, it’s no longer enough to have great products or run good ads. Now you have to be part of the feed, part of the scroll, part of the story. MangoDeck has been watching this shift closely, helping ecommerce sellers lean into this change to grow revenue, lower friction, and build stronger customer relationships.
In this blog we’ll unpack:
- What social commerce looks like in 2025
- Key platforms and strategies brands are using
- Why influencer marketing matters more than ever
- How Amazon is adapting (and what that means for sellers)
- How MangoDeck helps brands win in this space
What is Social Commerce and Why It’s Exploding
According to Shopify, U.S. social commerce retail earnings are expected to reach nearly $80 billion in 2025, and sales through social networks may make up over 17% of total online sales this year. Shopify
Other reports show that interaction with live streams, in-app checkout, AR (augmented reality), shoppable posts, and influencer recommendations are pushing the ceiling higher. The Business Research Company+2MetricsCart+2
Some important statistics:
- 82% of consumers now use social media for product discovery. MetricsCart+1
- Influencer marketing is expected to reach around $32.55 billion globally in 2025. Digital Marketing Institute+2socialsnowball.io+2
- 59% of marketers plan to increase influencer partnerships over 2024. Marketing Dive
- Live commerce ( livestream shopping ) is seeing big growth, with more brands and creators tapping into it. Salsify+1
TikTok, Instagram, and Amazon: The Colliding Forces
TikTok
- TikTok is leading the charge. With TikTok Shop integrations in many regions, native shopping features, and shoppable lives, brands are seeing huge value in combining entertaining content and direct purchase paths. Firework
- Its algorithm favors discovery, which means small or new brands can go viral with the right content.
- Instagram Shopping has become more seamless: shoppable tags, in-feed shopping, Stories + Reels with product tags. The friction of “see → leave app → buy” is shrinking.
- Influencer partnerships, UGC (user-generated content) and trust are huge. Many consumers prefer seeing real people using a product instead of polished professional ads.
Amazon
- Amazon is adapting. Even though it shut down Amazon Inspire (its TikTok-style discovery feed) earlier in 2025, it is investing heavily in AI shopping features, product discovery tools, and influencer content elsewhere. Envision Horizons+1
- Sellers who integrate their content strategy with their product pages, reviews, and A+ content tend to see better rewards from Amazon’s algorithm.
Influencer Marketing: The Amplifier
Influencer marketing isn’t new, but the way people use it and expect it has shifted. Here are what current data tells us:
- Over 80% of marketers consider influencer marketing “highly effective.” Influencer Marketing Hub+1
- Micro- and mid-tier influencers are getting a lot more attention because they often drive higher engagement per dollar spent than mega-influencers. PR Newswire+1
- Live shopping events + creator-led product demos are increasing in popularity. Having an influencer talk through product benefits live helps reduce buyer hesitation. Salsify+1
Key Strategies Brands Use to Win
To succeed in this “social commerce collision,” top brands do several things noticeably better:
- Shoppable Content Everywhere
Make sure every video, every Reel, every post can lead to a purchase. Tag products, use in-app checkout where possible. - Live Shopping & Events
Use Instagram Live, TikTok Live, or live shopping tools to engage, show product in action, answer questions in real time. - Authenticity via Influencers & UGC
Real people, not just polished ads. Use micro-influencers, community content, reviews, unboxing videos. People trust other users more than advertisers. - Seamless End-to-End Experience
Product discovery → social proof → simplified buying → fast delivery. The fewer clicks/taps between “I like this” and “I bought this,” the better. - Data, Tools & Testing
Monitor metrics like conversion rate, average order value, ROAS, CAC from social commerce channels. Use tools that can help you spot which products perform best in social settings (TikTok, Reels, Lives) vs what works better as Amazon listings.
How MangoDeck Helps Brands Win Social Commerce
At MangoDeck, we help ecommerce and Amazon sellers capture this shift and turn it into profit. Our services are built around:
- Social Media Marketing building posts, Reels, influencer campaigns that convert, not just get likes.
- Amazon PPC Management & Bulk Sheet Scaling ensuring your Amazon ads work in harmony with social commerce efforts, so you don’t overspend trying to outbid, but instead optimize.
- Web Development & Conversion Optimization because even if social commerce drives traffic, your site/store must convert well. Mobile friendly, fast, clean, trustworthy.
- Company Creation & Branding creating a consistent voice and presence across platforms (Instagram, TikTok) and in your ecommerce/Amazon stores is critical.
We also leverage top tools:
- [Helium 10] for advanced keyword, listing and product research.
- [Data Dive] for rank tracking, PPC vs organic correlation, identifying what content or ads translate into revenue.
Using these together, MangoDeck helps brands build social commerce engines not just one-off viral hits.
Challenges to Watch & How to Overcome Them
Even in 2025, social commerce isn’t without hurdles. Brands that anticipate these outperform those that don’t.
| Challenge | How to Overcome |
|---|---|
| Content saturation / platform changes | Testing different formats, staying agile; repurposing content |
| Trust & authenticity fatigue | Use micro-influencers, UGC, honest stories |
| Compliance, disclosures, customer data privacy | Be transparent with sponsored posts; follow platform rules |
| Logistical friction (shipping, returns, fulfilment) | Keep fulfilment tight, consider local storage, clear return policies |
| Measuring ROI | Use UTM tracked links, analytics for social commerce platforms, align social metrics with sales |
Trends to Watch: What’s Coming Next
- More AI-powered shopping assistants (on Amazon and social platforms) to help recommend products.
- Augmented reality (AR) try-ons becoming more mainstream, especially in beauty/fashion/décor.
- Virtual influencers / CGI creators getting more attention as brands seek consistency + novelty.
- Social platforms adding more native checkout options to reduce friction.
- Integration of affiliate programs + influencer driven sales baked into social platforms (i.e. creators earning inside TikTok/Instagram more directly).
Conclusion & Takeaway
2025 isn’t just another year for ecommerce it’s the year social commerce truly collides with Amazon, TikTok, and Instagram. If your brand isn’t optimizing for that collision, you’re letting opportunity slip.
If you want growth: think beyond ads. Think authenticity, frictionless purchasing, trust, speed, and community. Use tools like Helium 10, Data Dive, and partner with experts (yes, like MangoDeck) to execute strategy well.
What do you think? Are you using social commerce, influencer marketing, and Amazon together? Or are you still treating them as separate channels? There’s huge upside in combining them and MangoDeck is here to help you map out the path.
